2011年12月23日 星期五

Investment Banker | How To Get Private Equity Loan Providers For Real Estate

1) What's in it for me?
2) Return of private placement
3) Reducing Threat
4) Experience and Credibility
5) Trust

The very first essential thing is to answer the question within the thoughts from the private money lender: "What's in it for me?". The solution to that question is in part to tell the private money lender how much profit (s)he's heading to make. Nevertheless, it isn't about cash alone-especially for very wealthy equity partners (aka angel investors).
With for sophisticated, you aren't the first loan that they're considering - so wouldn't be important to immediately convince the investor in the value of what you might be undertaking? "
The very best method to do that is to tell them a tale in regards to the "reason why" of your respective equity funding.

For instance it is possible to say:, "You know Steve, I know you've been listening to a great deal concerning the housing debacle and you've probably heard that some people today are generating massive profits purchasing up real property. Have you ever believed that you'd desire to participate in it - but lack the information or the anxiety in regards to the chance kept you away?
Would it make you a lot more probably to make investments in case you had a real estate investor with an experienced group that also has unique and proprietary software program that objectively quantifies the threat of any real estate equity funding - and supplies extraordinary returns while minimizing the downside?

Let me tell to you how we accomplish it

In other words, describe in terms that the private investment banker can realize (no trade jargon!) what the positive aspects are TO Her or him (not the added benefits for you!)!!!
What are these positive aspects. They may very well be:
1) Minimizing chance - with all the damaging news about real property acquisition this can be one thing that it's completely necessary to handle at some point. In other words to tell the possible private money lender how your strategies avoid the widespread pitfalls of existing property acquisition private placements.
2) Experience or reputation of you and your company
3) A one of a kind approach or possibly a proprietary method or instrument that offers you an edge over other prospective property acquisition private placements.

The uniqueness may be the "sizzle", that has to go along the private money lender has to go together with the "steak" (the return on investment)!!! Something unique may be software that permits you to objectively evaluate the chance and return for complex transactions. Or it could be the strategies you employ to uncover projects that you can get at a big low cost and sell for any revenue. (We have many this kind of tools that investors can use - see the resource box)!!!

It truly is most vital for your talk to private money lenders to be able to instantly deliver the "What's in it for Me" story to acquire their interest. Without it, they will not stay all-around, or keep interested long enough to listen to the remainder of what you've to say.

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